Blogging is an important part of having an online business. It helps you share your expertise, get in front of a wider audience and grow your list.
But blogging consistently can be a problem when you don’t have a system. That is why today I am going to show you how to create a content calendar using ClickUp.
How to Create a Content Calendar Using ClickUp
Step #1: Create a new list in ClickUp
The first step is to create a new list in ClickUp. I like to put mine in a Content Folder in my Sales/Marketing Space, but create your new list wherever it makes sense for you.
I like to have a separate list for each form of content – one for my blog posts, one for my upcoming podcast, one for my email marketing, and so on. This is because each form of content has different stages.
Step #2: Set up your custom stages
ClickUp is so customizable, which is why I love it so much. I am able to personalize the different stages for each form of content.
So let’s take a look at a blog content calendar.
I create the follow custom statuses:
- Potential Ideas
- Confirmed Ideas
The important part is to create the statuses based on how YOU work. You might have more or less stages than I do.
Step #3: Create a new task in ClickUp to create a template
The next step is to create a new task and start building out the subtasks. You are going to breakdown each and everything you need to do for a that piece of content.
This will help you not miss anything but it also helps when you begin to outsource because each step is already laid out for you.
Let’s take a look at a process for blog posts:
- Outline post
- Write post
- Screenshot images (if necessary)
- Create blog post and social media images
- Add images to post
- Add meta description
- Edit blog post
- Schedule blog post
- Post to Facebook
- Post to Twitter
- Pin to Pinterest
- Share on Instagram Stories
- Add to Tailwind Tribes
- Add to Tailwind Loop
- Add to SmarterQueue
Once you add all of the tasks, assign them to the person who will handle them.
After it is all broken out, be sure to save this task as a template. This will allow you to load the template of subtasks to each new blog post you have planned. Such a time saver.
It may look like a lot, but the reason I break each step out is because it is easy to forget the little things, when I outsource I will be handling some tasks (like writing) while my virtual assistant will do other tasks (like scheduling, promoting, etc.). Plus it feels so good to check things off of your list!
Step #4: Start mapping out your blog posts and add dates to the task and subtasks
Once you have the list set up, it is time to start using it!
Whether you plan your blog posts monthly, quarterly or yearly, this is the time to add them all into ClickUp and start adding dates. The benefit of using subtasks is because you can assign it to a person AND add a date, so each subtask will appear in your task list for the day.
Having a content calendar in ClickUp is great but if you don’t use it, then it isn’t doing you any good. So here are some of my top tips.
#1 Keep it up-to-date
It is easy to get behind. And it is totally okay if you need to push things back. One of my favorite features in ClickUp is that is will remap subtask due dates. So if you have spent the time mapping out all of your dues, there is no need to worry if they change.
What I like to do is set the due date of the main task as the publish date and then I work backwards for the subtasks. And if I have to push back a blog post, it is no big deal. All I do is change the task due date and the subtask due dates will update accordingly.
This makes it easy to always stay up-to-date and have your ClickUp account clean and tidy.
#2 Use the description
Depending on how far out you plan your content, you might forget what you actually wanted to talk about. I do this all the time. I will set a blog post title, schedule it out, and then the time comes and I totally forgot what I wanted to cover.
That is why getting detailed in the description with any notes or reference links is so important. That makes it easy to keep all of your ideas in one place.
So tell me, how are you currently managing your content calendar?