One of the first things you should do once you start a blog is come up with a blog content strategy. Don’t worry, it’s easy and will save you time in the future and help keep you focused. A blog content strategy is basically your blogging plan that will help you make sure that all of your blogging efforts are done with a goal in mind. Your blog is part of your business or will someday be your job and it should be treated so.
Be sure to download your free blog content strategy worksheet at the end of the post!
Now that you know what a blog content strategy is, you must be wondering how to create one. I have put together six questions to ask when creating a blog content strategy.
How often should I post?
It is important to have consistent content. I would say the bare minimum would be once a week. I would try and do around 3 – 5 blog posts if it fits with the style and content of your blog. I have seen blogs do more and I have seen some do less. It really depends on your preference, time and manpower to get the content created. REMEMBER it is more important to have less high quality content than it is to have more filler content. If you don’t have anything to post, don’t. But I would set up a guideline in your blog content strategy and try to stick to it. Your readers will learn when to expect content from you.Read More