Online advertising has been on the rise for many years. In March 2013, the Federal Trade Commission (FTC) recognized it by publishing new guidelines for online advertising disclosures. These guidelines affect bloggers.
Bloggers are seen as influencers in the online world. Brands are paying bloggers to mention, review and sometimes giveaway their products because of that influence. The FTC has required bloggers to disclose their relationship with a sponsored brand so their readers are aware of it for quite some time now.
Do you have affiliate links?
Have you been compensated for a product review or mention?
Have you been given a product for free to review?
If so, you need a disclosure policy and you need to disclose within your post, Facebook post, Tweet, etc. each and every time. It must also be obvious. You cannot hide or bury your disclosure.
- It must be big enough to read
- It must be noticeable
- It must be easy to understand
- It must be in a place your readers will see and not have to search for
- It must be close to the advertisement
- It must link to your disclosure policy
Keep these requirements in mind next time you use affiliate links or sponsored content. They will help keep you on the right side of the law.
Do you disclose? Let me know in the comments below.
This post is for educational purposes only. It is not a substitute for hiring a
business consultant or similar type of professional.