One of the first things you should do once you start a blog is come up with a blog content strategy. Don’t worry, it’s easy and will save you time in the future and help keep you focused. A blog content strategy is basically your blogging plan that will help you make sure that all of your blogging efforts are done with a goal in mind. Your blog is part of your business or will someday be your job and it should be treated so.
Be sure to download your free blog content strategy worksheet at the end of the post!
Now that you know what a blog content strategy is, you must be wondering how to create one. I have put together six questions to ask when creating a blog content strategy.
How often should I post?
It is important to have consistent content. I would say the bare minimum would be once a week. I would try and do around 3 – 5 blog posts if it fits with the style and content of your blog. I have seen blogs do more and I have seen some do less. It really depends on your preference, time and manpower to get the content created. REMEMBER it is more important to have less high quality content than it is to have more filler content. If you don’t have anything to post, don’t. But I would set up a guideline in your blog content strategy and try to stick to it. Your readers will learn when to expect content from you.Deciding how often to post on your blog in just one part of your blog content strategy. Click To Tweet
Where will I promote each post?
It is not enough to just post content on your blog. You need to promote it on other social media channels. Right now my main focuses are Facebook, Pinterest and Instagram, but I am going to add Twitter and Google+ very soon. Promoting on various channels puts your content in front of more eyes.
Will I use images and/or videos? Where will I get them or will I make my own?
Images and videos are a great way to grab the attention of your readers. They help break up large bodies of text making it easier on the eyes. I would suggest having at least one image per post, more if appropriate. Once you make the decision to use images and/or videos you need to figure out where you will get them. I believe in creating your own if you have the time. I currently love Photoshop or Canva to create my graphics, Camtasia to create my screen flow videos, and then I use stock photography for any photographs. Right now all the photos on the blog, including my headers on social media are from Death to the Stock Photo or Pexels.Will I use photos, videos or both in my blog posts? and other questions you should be asking. Click To Tweet
What topics will I blog about?
This one is really important for all blogs, but even more important for business blogs. You should have a niche, at least for the majority of your content. For example my focus in on helping bloggers learn how to improve the look and feel of their blog through blogging, design, social media and SEO tips. I am not saying I won’t branch out here and there but most of my content will fall into those categories.
Do I want readers to be able to comment on my blog?
Did you know that you can actually turn off comments? Some bloggers choose to go this route. I feel that blogging is about cultivating a community and one of the biggest ways to do so is by allowing comments. It is a great way to communicate with your readers. I have seen some bloggers turn off comments on an individual post as well, so that is an available route if needed.
What do I want visitors to do on my blog?
You have got a reader to your blog, now what is the action you want them to take? Maybe you want them to sign up for your newsletter, then I would make the sign up prominent on the page. Do you want them to read and interact with your content? Then create valuable content with a call to action asking them to comment or give their opinion. Think about what you want your readers to do once they are at your blog, then make sure your calls to action are clear.I just created a content strategy for my blog. You can too with these questions. Click To Tweet
While it is better to have one from the beginning, don’t worry if you have been blogging for awhile and don’t have one. Create one as if you were starting from scratch! It may help you gain clarity for your business blog.
Remember it is never to late to create a blog content strategy for your blog.
Blog Content Strategy Worksheet
Download you free 25 page worksheet and create your blog content strategy today!
Do you have a blog content strategy? How has it helped you focus on your blog? Let me know in the comments below.